Apple, oranges and mangos come to life in fruit juice company commercials. But we have yet to see fruits in the shape of a juice box until now.
Camp Nectar created a plastic container shaped like a juice box in which they put a ‘baby’ fruit and let it grow. In a short time the fruit took the shape of the juice box! Their goal was to show that Camp Nectar fruit juices contain 100% real fruit!
The brand sold those fruit next to regular ones as an interesting way to show that Camp Nectar juices are 100% natural fruit! Once again, this publicity took place in Brasil!