monbento begins its tenth year of business with a major announcement. Driven by a desire to continually take innovation further, the bento specialist brand is proud to welcome the Peugeot Family Group as a shareholder. Peugeot is already active in the tableware sector through its subsidiary Peugeot Saveurs SNC and this partnership opens up new development vistas for monbento.
The French bento leader joins forces with an iconic tableware brand
Two hundred year old French brand Peugeot is well known in the tableware and kitchen sector for its spice mills and other utensils (coffee mills, wine accessories, cutlery), which reflect its style, ingenuity, rigour and sense of family.
Exporting French quality of life to 90 countries, Peugeot Saveurs SNC is experiencing rapid growth and continues to expand into new applications, to take the constraints out of cooking…. With this in mind, closer ties with monbento have been created to reveal many shared values and joint aspirations. A real taste for French design and know-how, sensitivity to technology and innovation, an international outlook, and an appreciation of the human dimension are the tenets that unite Peugeot and monbento.
This commonality is behind the desire to join forces while maintaining each brands’ uniqueness – to exchange skills, share experiences, support – and move forward together to face new challenges.
Excellent news for Émilie Creuzieux and Fabien Marret, co-founders and shareholders who will continue to manage the business, and their team in the heart of the Auvergne mountains. Centred on a true spirit of partnership, the company is branching out with new goals and an increase in business potential that promises a future rich in major projects.